There are many things to do. On-Site Search Engine Optimization is one:
- Keep the titles of your pages well written
- Use <H1> / <H2> tags for the relevant content
- Don't overload the page with words, keep your statements straight to the point.
- Use title="" property for every <A> and every <IMG>
Off-Site Search Engine Optimization is another relevant thing:
- Make as much similar sites as possible to link yours. This follows the precept "to catch a small ball use a net". High ranked sites will push your rank up.
here:
http://www.seomoz.org/ you can find a whole bunch of good advises.
here are six links you may find interesting as well:
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http://seoelite.com/Lesson1.htm
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http://seoelite.com/Lesson2-as.htm
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http://seoelite.com/Lesson3-zs.htm
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http://seoelite.com/Lesson4-zv.htm
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http://seoelite.com/Lesson5-an.htm
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http://seoelite.com/Lesson6-mn.htm