Online geek is correct, but there is a lot more to it. To rank higher locally:
Include your city and state in your content as much as possible, and use the city and state in your meta field (title, description)
Find websites in your city, and ask everyone of them to swap links with you, even if you have to pay for an add. If you pay, the best sites will be, local news channel websites, local newspaper.
Make a flyer or booklet and ask local hotels to place these in the rooms (some will not/some will) for some you may have to go to there corparate level.
Post a classified ad on craigslist, this will be targeted to your city.
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