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07-26-2008, 03:09 AM
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Join Date: Apr 2008
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You Think You Know Enough To Do ALL Of Your Search Engine Optimization In-House? (Search Engine Land)
While Search Engine Optimization can be done completely in-house, not every company truly has the expertise to fly totally solo and make it to the destination without a bit of turbulence and unnecessary crashes along the way. The problem I’ve been seeing lately lies with companies who genuinely believe they know SEO, but the reality is, they don't know what they don't know. As a leading in-house SEO advocate, I ...
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