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05-14-2008, 04:35 PM
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Are We In-House Search Engine Optimization Experts? Not Really... And Here's Why (Search Engine Land)
When you hear the phrase "in-house Search Engine Optimization expert" or "in-house SEO," certain things immediately flash to mind. There's the glamour bits built around the perceptions fostered from hearing of six-figure salaries, or direct involvement in big projects and depth of contact many in-house search marketers seem to have within the executive workings of their companies. Add to this the ability to take ...
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