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07-29-2008, 11:48 AM
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JupiterResearch Sees Beijing Olympics as True Test of Cross-Channel Media Programming
NEW YORK , July 28 /PRNewswire/ -- JupiterResearch , a leading authority on the impact of the Internet and emerging consumer technologies on business, believes that NBC's ambitious plans for online coverage of the 2008 Beijing Olympics present NBC and other media companies with a unique opportunity to create strategic cross-channel programming and marketing.
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