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05-23-2008, 04:54 PM
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B2B in a Web 2.0 World, Part 3: TV Media Relations (TechNewsWorld.com)
Broadcast, cablecast, simulcast, webcast, podcast, vodcast, mobilecast -- the melding of the realms of "lean back" and "lean in" technology can mean coming attractions for business-to-business marketing communications and video news generation -- if done straight-up, i.e., correctly and transparently. Narrowcast B2B Web video programming has completely changed the old TV newsroom paradigm.
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