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08-16-2008, 07:21 AM
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Affiliate marketing driving higher share of sales at Petco (InternetRetailer.com)
In a reflection of the challenging economic climate facing consumers, Petco Animal Supplies Inc. is finding that its affiliate program is driving a higher proportion of revenue versus other online marketing channels than it used to, with 20% of the sales and traffic at Petco.com now coming in through affiliates, affiliate and partnership marketing manager Stacey Georgoulis tells Internet Retailer.
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