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05-19-2008, 01:52 PM
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Google AdWords "Automatic Matching" Beta To Expand Tomorrow (Search Engine Roundtable
The very controversial Google AdWords Automatic Matching feature has been confirmed to be expanding to other advertisers as early as tomorrow. In short, automatic matching is a new algorithm used to automatically target new keywords, not included in an advertiser's set keyword list, in order to use up all of the advertisers allocated budget. So if you are advertising for [Adidas shoes] ...
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