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07-31-2008, 11:37 PM
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Senior Member
Join Date: Apr 2008
Posts: 140
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Nonprofit Strategies: Marketing is essential, even in tight times (The San Luis Obisp
During times when budgets are tight, nonprofit groups are faced with the dilemma of where to cut spending. Oftentimes, the first expenditures eliminated are for marketing and public relations. But is this the wisest strategy? To answer this question, I spoke with Maggie Cox, president and chief executive of Barnett Cox and Associates, a public-relations firm in San Luis Obispo.
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